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What to Consider When Upgrading Your Domain Name When Rebranding on OnlineBusiness.com

This is a commentary from an editor about OnlineBusiness.com Explains the Importance of Upgrading a Domain Name When Rebranding. The source is Digitaljournal.com.

By rebranding, your company’s web traffic and conversions can rise by 45 percent.

In this article, OnlineBusiness.com discusses some domain name tips that can assist companies in choosing the perfect domain name.

It is recommended that you use a .net, .org, or any other extension if the budget and availability do not allow for an exact match.

Securing your brand by registering your spelling variations, phonetic equivalents, singular and plural variations, and hyphenated forms.

The OnlineBusiness.com offers free consultations and starter websites for anyone starting or rebranding a business.

Read a clipping of the story below:

Why do companies rebrand, is a question that many visitors coming to the site ask us. And us being in the domain industry, that’s an easy question to answer. Rebranding allows a company to adapt, thrive, and grow as a new, fresh brand amid the global health crisis as many businesses continue to pivot to the new digital ways consumers are shopping,” said Michael Santiago, Founder of OnlineBusiness.com.

Companies rebranding should plan their domain name upgrade as early as possible because it can provide them new opportunities as they attempt to grow their business. Those that rebrand to their best domain name are seen to be more credible which leads to higher trust from their target market and ultimately leads to higher sales and revenue. For instance, when HiveTeams.com (a productivity platform) rebranded to Hive.com, it saw an increase of 45 percent in web traffic and conversions, according to NamePros.com. 

Original news from: Digitaljournal.com

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